The 26-airline alliance’s robust customer-centric vision is encapsulated by a new brand tagline “Together. Better. Connected.” Continued focus on innovations in customer experience, loyalty, and technology.
Star Alliance and its 26-member carriers will celebrate the
25th anniversary of the world’s first and leading global airline alliance on
Saturday, May 14, 2022. This bold vision was established in 1997 based on a
customer value proposition of global reach, worldwide recognition, and seamless
service. It continues today by leveraging technology to foster a harmonious
experience for customers.
“We reflect on the
successes of Star Alliance in uniting the leading global airlines, with an eye
firmly focused on a future where the customer continues to be at the heart of
our work and our global network,” said Jeffrey Goh, CEO of Star Alliance.
“I am very excited
for the innovations led by Star Alliance and our members carriers as we aim to
be the most digitally advanced airline alliance offering seamless travel
experiences with a unique loyalty proposition. This year, we look forward to
further developments in seamless connectivity — such as new digital and mobile
innovations — and exciting industry-first offers that loyal customers of our
member carriers will welcome,” Goh added.