FIFA World Cup Trophy Tour by Coca-Cola Kicks Off in Dubai

FIFA World Cup Trophy Tour Dubai

Iker Casillas and Kaká at the FIFA World Cup Trophy Tour by Coca-Cola First Stop Event in Dubai. 


FIFA World Cup winners Iker Casillas and Kaká send original FIFA World Cup Trophy on global journey that will include all 32 qualifying countries for the first time.

Dubai: The FIFA World Cup Trophy Tour by Coca-Cola kicked off on May 12, 2022 with a first-stop event in Dubai, where former FIFA World Cup winners Iker Casillas and Kaká came together to send the original FIFA World Cup Trophy on its journey around the world ahead of the tournament later this year.

Starting on the day, Coca-Cola was inviting fans to a once-in-a-lifetime opportunity to see the most recognized symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup.

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

The FIFA World Cup Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. 

The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realize the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

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