Dallas Cowboys and Jonas Brothers Kick Off Salvation Army Red Kettle Campaign With Live Halftime Performance

America's largest private provider of social services launches 2022's iconic fundraising campaign with a concert.

ARLINGTON, Texas: The Salvation Army's 132nd annual Red Kettle Campaign to be launched on November 24, 2022 with a special halftime performance during the Dallas Cowboys Thanksgiving Day game against the New York Giants on FOX. 

This year's artists, the Grammy Award-nominated and American Music Award-winning Jonas Brothers, will stage live at AT&T Stadium and be televised nationally during halftime. 

This is the Jonas Brothers' second time performance for the Red Kettle Kickoff, having first done the honors in 2008. The performance is a Cowboys tradition and issues the official rallying cry for all to donate to the iconic Red Kettle Campaign, which serves millions in need year-round.

National Commander of the Salvation Army, Commissioner Kenneth Hodder, is joined by Jerry and Charlotte Jones in announcing the 2022 kickoff for the 132nd Red Kettle Campaign.

The Salvation Army and The Dallas Cowboys come together to announce the kickoff for the 132nd Red Kettle Campaign.

"We've been honored to support The Salvation Army on a national stage for nearly three decades to provide help and hope to millions in need each year," said Charlotte Jones, executive vice president and chief brand officer for the Dallas Cowboys and former national advisory board chairperson for The Salvation Army. "As a larger number of individuals and families still struggle with the effects of the pandemic, inflation, and other issues, we're humbled to be part of The Army's effort to help families maintain a sense of normalcy this holiday season and beyond."

The Red Kettle Campaign, the largest and longest-running fundraiser of its kind, is especially required now to meet the increasing needs of people in vulnerable communities across the country. Funds raised in 2021 supported services for more than 25 million people living in the United States. 

Across the USA, volunteers, donors, communities, and corporations have stepped up in remarkable ways. 

The Salvation Army and The Dallas Cowboys

Image: The Salvation Army

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