Clear's new Scalpceuticals Pro Range blends luxury and technology to revolutionize premium scalp care. The launch features breakthrough innovations at the cellular level.
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| Clear's Scalpceuticals Pro Range combines 50 years of expertise with cutting-edge technology, launching in China to address dandruff, oiliness, and sensitive scalps. Image: Unilever |
Shanghai, China, May 2, 2025:
In a remarkable fusion of luxury and technology, Clear, Unilever’s premium professional anti-dandruff brand, launched its Scalpceuticals Pro Range at an exclusive event on April 17, 2025, at TANK Shanghai. This groundbreaking range marks a new era of premium scalp care, merging over 50 years of expertise with cutting-edge cellular-level repair technology.
The launch event introduced a revolutionary approach to scalp care, powered by innovations developed across five global laboratories and tested by over 200 dermatologists. The Scalpceuticals Pro Range integrates three patented technologies designed to target oiliness, dandruff, and scalp sensitivity, addressing the root causes of scalp health issues.
Elsharkawy Mohamed, Unilever China’s Hair Care Marketing Director and Global Vice President of Clear, emphasized the importance of cellular-level repair for scalp health: “The key to a healthy scalp lies in fundamental repair at the cellular level. Clear is now focusing on cell science to offer the next level of scalp care."
With China’s premium scalp care market experiencing explosive growth, expanding by 190% and reaching over 33 billion RMB, consumers' needs have evolved beyond simple cleansing. Clear’s Scalpceuticals Pro Range provides a premium solution that goes beyond traditional care, offering scientifically-backed products designed to nurture the scalp from the inside out.
The Scalpceuticals Pro Range features five advanced products, each leveraging cellular-level hair care technology. The Selenium Disulfide Anti-Dandruff Shampoo incorporates Unilever's proprietary Selenium Disulfide PRO Technology, which strengthens scalp cells, eliminates dandruff, and prevents recurrence. The shampoo Clears 99% of flakes after just one wash, correcting oiliness and itch in just four weeks.
Additionally, the Scalp Massage Essence works to repair the scalp barrier, creating an invisible shield against dandruff. For those with more persistent dandruff issues, the Anti-Dandruff Conditioning Shampoo utilizes Piroctone Olamine Technology, boosting dandruff resistance by 500% and improving overall scalp health.
To tackle excess sebum secretion, Clear has launched the Oil Control Shampoo, which utilizes Sebum-reg tech to inhibit oil production, creating a purer, more controlled scalp in just four weeks. For consumers with sensitive scalps, the Soothing and Repairing Shampoo uses the SENSICARE ingredient, inspired by Nobel Prize-winning research, to treat sensitivity, dryness, and irritation, showing results in just four weeks.
At the event, Clear Scalpceuticals Pro Range spokesperson Leo Luo and the Clear R&D team conducted live experiments, showcasing the series' powerful scientific capabilities. Luo, impressed by the technology, said, “Clear has once again demonstrated its technological strength, offering a perfect balance between professional efficacy and comfort."
According to Chen Ge, President of Unilever China, the launch represents a significant step in Clear's premiumization strategy and its commitment to innovation in the Chinese market. “China is not only a significant consumer market but is also becoming an innovation hub for the beauty and hair care industry,” Ge said. “By integrating deeply into China's innovation ecosystem, we are upgrading our offerings from basic functionality to advanced science, driving the transformation and sustainable growth of the global industrial chain.”
Clear’s Scalpceuticals Pro Range is a revolutionary milestone in the pursuit of optimal scalp health. Through its fusion of cutting-edge technology and luxurious, science-backed formulations, Clear is redefining what it means to care for your scalp, paving the way for a future where scalp care goes beyond simple treatments to embrace deep cellular rejuvenation.