AHF Products names Brent Emore as CEO, leveraging his industry expertise to accelerate innovation, operational agility, and customer-focused growth.
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| Brent Emore is now CEO of AHF Products, reinforcing the company’s mission to lead in U.S. flooring innovation and long-term value creation. Image: AHF |
Mountville, Pennsylvania, USA — May 31, 2025:
AHF Products, a leading manufacturer of hard surface flooring in North America and a portfolio company of Paceline Equity Partners, has officially appointed Brent Emore as its Chief Executive Officer. The decision, effective immediately, follows Emore’s successful tenure as the company’s Chief Financial Officer and Interim CEO.
Emore brings over two decades of executive leadership in the flooring and building materials industries, with a proven track record of financial transformation and strategic growth. Prior to joining AHF in 2024, he served in senior roles at Mohawk Industries, including as General Manager and CFO of its Flooring North America Segment.
“We are thrilled to have Brent take the helm as CEO,” said Jonathan Rosen, Managing Director at Paceline Equity Partners. “His deep understanding of our business, combined with a clear vision for the future, positions AHF to outperform the market. Brent's commitment to customer success, innovation, and operational excellence will drive our continued growth.”
As CEO, Emore aims to reinforce AHF’s legacy of quality and U.S.-based manufacturing, while advancing its agility in the evolving flooring sector. “It’s an honor to lead a company with such a strong heritage,” Emore said. “My focus will be on nurturing a collaborative culture, delivering consistent performance, and expanding our innovation footprint.”
Chief Commercial Officer Jennifer Zimmerman noted Emore’s rare ability to unite financial strategy with business execution. “Brent is the right leader for this pivotal phase. He brings a disciplined yet visionary approach that aligns perfectly with AHF’s goals.”
With approximately 3,000 employees and a robust manufacturing presence in the U.S. and Cambodia, AHF Products offers a diverse portfolio of brands including Bruce, Armstrong Flooring, Hartco, Robbins, and Crossville. The company continues to lead in the residential and commercial sectors through innovation, quality design, and exceptional customer service.
Emore holds a BSBA in Accounting and Management Information Systems from Miami University (Ohio) and an MBA from Emory University. He is also a licensed CPA.
AHF remains committed to its mission of producing durable, innovative flooring that stands the test of time—serving customers across a range of industries with integrity and forward-thinking leadership.