Bybit reveals its latest crypto payment innovations at Web Summit Rio 2025, showcasing Bybit Pay for seamless crypto-to-fiat transactions and strengthening its LATAM presence.
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| At Web Summit Rio 2025, Bybit launched Bybit Pay in Brazil, streamlining crypto payments and enhancing its role in the growing Latin American digital economy. Image: Bybit |
Dubai, UAE — May 4, 2025:
Bybit, the second-largest cryptocurrency exchange globally by trading volume, showcased its game-changing crypto payment solutions at Web Summit Rio 2025 in Rio de Janeiro, Brazil, held from April 27 to 30. As the largest technology event worldwide, the summit provided the perfect platform for Bybit to present its visionary approach to crypto payments and blockchain technology. Bybit’s participation marked a significant leap forward in bridging the gap between digital finance and traditional payments systems, particularly in emerging markets.
With its innovative approach, Bybit aims to empower millions of users with crypto-native solutions that span trading, custody, payments, and more. The company’s vision is to become the ultimate crypto lifestyle brand, enhancing the way people interact with digital assets in both their personal and professional lives.
A key part of Bybit's presence at the summit was the launch of Bybit Pay in Brazil, powered by Transfero. This blockchain-based payment gateway is designed to make crypto-to-fiat transactions seamless, offering a unified platform for managing both crypto and fiat currencies. Bybit Pay is set to transform the payment experience for users in Latin America, simplifying the adoption of digital currencies and boosting the region's crypto economy.
At Web Summit Rio, visitors had the opportunity to experience Bybit Pay firsthand. Hundreds of participants engaged with the technology at Bybit’s booth, where the team shared insights on how crypto solutions are paving the way for businesses, institutions, and retail users to integrate into the digital economy. Attendees were also able to interact with the Bybit team during the Transfero x Bybit Happy Hour, where they learned about the benefits of Bybit Pay while enjoying complimentary drinks.
Bybit is also deepening its involvement in the entertainment space with a new partnership with Tomorrowland Brasil, one of the largest music festivals in the world. Bybit has been named the exclusive payment partner for the event, bringing crypto payments into the festival experience for the first time. Festival-goers will be able to use crypto for ticketing, merchandise, and other purchases, making this a world-first for both the crypto and music industries.
Israel Buzaym, Country Manager of Brazil, shared his excitement about the growing role of crypto in Latin America, particularly among younger generations. “Crypto is becoming a way of life for millions, and Bybit is here to make crypto transactions instant, borderless, and accessible for everyone,” he said.
In addition to Bybit Pay, Bybit is also offering local customers in Brazil and Argentina the opportunity to earn rewards through the Bybit Card, which gives up to 10% cashback on purchases. This initiative further demonstrates Bybit’s commitment to providing value to its users while fostering the adoption of cryptocurrency as a mainstream financial tool.
Bybit's participation at Web Summit Rio 2025 underscored its leadership in the crypto space, driving forward the adoption of blockchain-powered solutions that aim to simplify the use of digital currencies for both consumers and businesses alike. Through continuous innovation and strategic partnerships, Bybit is positioning itself as a central player in the future of crypto payments.