OpenAI unveils plans for a “Sign in with ChatGPT” feature, aiming to rival Google and Apple in online identity services and integrate deeper into digital life.
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| OpenAI is piloting “Sign in with ChatGPT,” a universal login system for apps, as it positions ChatGPT accounts as central to AI-powered online identity services. Image: CH |
SAN FRANCISCO, USA — May 29, 2025:
OpenAI is preparing to enter the digital identity arena with a new feature called “Sign in with ChatGPT,” a single sign-on solution designed to let users log into third-party apps using their ChatGPT credentials. This move positions the AI giant in direct competition with major tech players like Google, Apple, and Microsoft in the high-stakes world of online authentication.
A newly published webpage on Tuesday signals that OpenAI is seeking developer interest for this identity tool, aiming to integrate it into platforms of all sizes—from new startups to applications with over 100 million users. By leveraging the wide reach of ChatGPT, which now boasts around 600 million monthly active users, OpenAI is laying the foundation for a broader ecosystem around its accounts.
The company envisions the login feature becoming a gateway to richer AI-driven experiences across domains such as productivity, social networking, and e-commerce. This strategy could significantly expand OpenAI’s presence beyond chatbot interactions into the infrastructure of daily digital life.
The company’s chief executive, Sam Altman, had hinted as early as 2023 that OpenAI would pursue broader consumer applications, and the debut of this authentication feature seems to confirm that direction. A developer preview was recently rolled out via the open-source Codex CLI, a command-line AI assistant, enabling users to connect their ChatGPT Free, Plus, or Pro accounts with OpenAI API services.
As part of its promotion campaign, OpenAI is offering early adopters API credits—$5 for Plus subscribers and $50 for Pro accounts—while collecting feedback through a developer interest form. This form targets apps across a full spectrum of user bases and asks developers about their current use of OpenAI’s API and their monetization models for AI features.
By launching its own sign-in service, OpenAI aims to establish ChatGPT accounts as trusted digital identities, integrating them into the wider ecosystem of third-party applications. If widely adopted, “Sign in with ChatGPT” could strengthen OpenAI’s platform lock-in and position it as a foundational player in the next generation of internet services powered by artificial intelligence.
Still, whether users are ready to embrace a new identity provider remains an open question. The success of this initiative will likely hinge on how seamlessly OpenAI can integrate the tool into real-world applications, as well as user trust in the company’s data privacy and security practices.
OpenAI’s bold push into identity signals a strategic expansion beyond conversational AI—toward a world where ChatGPT credentials could become the passport for AI-enhanced online life.