Social media users are expected to reach 6 billion by 2028, with platforms like Facebook, Instagram, and YouTube becoming essential for communication, business, and education.
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| By 2028, global social media users are expected to surpass 6 billion. However, rising addiction and mental health issues from excessive screen time remain critical concerns. Image: CH |
Tech Desk — June 22, 2025:
Social media usage is booming globally, with an estimated 5.22 billion active users, representing 63.8% of the global population. According to a report by Statista, this number is projected to reach 6 billion by 2028. Platforms like Facebook, Instagram, X (formerly Twitter), and YouTube are no longer just for entertainment or social interaction—they have become integral tools for business, education, and news dissemination.
The rapid growth of social media is largely driven by improved access to smartphones and the internet, even in underdeveloped regions. This surge has led to increased participation in digital platforms for personal communication, professional engagement, and online learning. The influence of social media is particularly strong among younger generations, who are using these platforms for a variety of purposes beyond traditional social networking.
However, the widespread adoption of social media has also raised concerns about addiction, mental health, and diminished social interaction. Recent studies show that the average social media user now spends about 151 minutes per day on these platforms—40 minutes more than in 2015. This significant increase in screen time is fueling concerns about overuse, especially among teenagers and young adults.
A report from DemandSage reveals that around 210 million people worldwide are suffering from social media addiction. Although platforms like Facebook, with more than 3.07 billion users, continue to dominate, older demographics are increasingly joining to maintain family connections. Despite the undeniable benefits, experts are calling for a balanced approach to social media use to avoid its negative consequences.
As the number of global social media users continues to grow, it is crucial for individuals and communities to ensure that these platforms remain tools for positive engagement rather than contributing to mental health issues or isolation.