Bybit and Tether have launched a major strategic partnership to boost cryptocurrency adoption in Brazil through tourism, education, and real-world applications.
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| Bybit and Tether's partnership will bring crypto incentives to Brazilian tourism, support blockchain learning, and drive stablecoin use across Latin America. Image: CH |
Rio de Janeiro, Brazil, July 28, 2025:
Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has announced a strategic partnership with Tether, the issuer of USD₮, the world’s most widely used stablecoin. The collaboration is designed to transform Brazil into a key hub for cryptocurrency adoption, leveraging large-scale education, event sponsorships, and real-world incentives for both locals and tourists.
A cornerstone of this initiative is the co-sponsorship of Blockchain Rio, Latin America’s premier blockchain conference. New users registering on Bybit during the event will receive an exclusive USD₮ bonus, aimed at incentivizing first-time crypto users to experience digital assets with security and ease.
In a major step toward real-world crypto integration, Bybit and Tether are in advanced discussions with Visit Rio, the city’s official tourism agency, to offer USD₮ discounts and bonuses to tourists who pay with digital assets for tours, services, and local business purchases. This effort seeks to position Rio de Janeiro as a global crypto-friendly travel destination, making blockchain part of the everyday consumer experience.
Bybit is also launching a nationwide blockchain education campaign in Brazil. The program includes “Learn and Earn” initiatives, which reward participants in USD₮ for completing crypto and blockchain courses. The effort will be supported by hands-on engagement through live events, university workshops, and entrepreneurial meetups, targeting students, developers, and early adopters across the country.
“Brazilians have a strong culture of embracing innovation,” said Israel Buzaym, Bybit’s Country Manager for Brazil. “We’re already seeing rapid adoption of our products like Bybit Pay and Bybit Card. This partnership with Tether brings new levels of trust and practical utility that can help embed cryptocurrencies in Brazil’s financial ecosystem.”
Appointed earlier this year, Buzaym has overseen Bybit’s rapid growth in Brazil, including the rollout of localized services that bridge the gap between fiat and digital finance. The introduction of Bybit Pay and Bybit Card has enabled more users to transact in crypto for everyday purchases.
With a market capitalization surpassing $114 billion, Tether is a pillar of the global digital economy. The partnership with Bybit demonstrates a mutual commitment to fostering financial innovation and making digital currencies accessible and usable for the mainstream population in one of Latin America's most promising markets.
Together, Bybit and Tether are setting the stage for a new era of cryptocurrency integration in Brazil, where education, tourism, and commerce intersect to empower millions through blockchain technology.