Hitachi launches its Top Load Smart Washing Machines and Dishwashers in Bangladesh for the first time, in collaboration with Transcom Digital, offering advanced technology and global innovation.
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| Hitachi introduces its Top Load Smart Washing Machines and Dishwashers in Bangladesh through Transcom Digital, offering modern features and exclusive offers until July 31, 2025. Image: Hitachi |
Dhaka, Bangladesh — July 10, 2025:
Hitachi, the global leader in consumer electronics and home appliances, has officially launched its Top Load Smart Washing Machines and Dishwashers in Bangladesh, partnering with Transcom Digital to bring international innovation to local households. This marks the brand’s first introduction of these product categories in the country, setting a new standard in smart home technology.
The Top Load Smart Washing Machines are engineered to deliver high-performance cleaning with a sleek and user-friendly design. They incorporate intelligent washing features such as Smart Wash, Air Jet Dry system, and an Auto Balancer for optimized load management. With quick cycles like the 19-minute Half Load and 28-minute Speed Wash, along with tempered glass lids and soft-close functionality, the machines are designed to cater to modern urban lifestyles that demand both efficiency and elegance.
Hitachi’s new Dishwashers bring a suite of 11 advanced technologies to Bangladeshi kitchens. They include Steam Shine Function, Auto Open Door, Surround Wash Technology, and Hygiene Care that eliminates up to 99.99% of bacteria and viruses, ensuring impeccable sanitation. With sustainability in mind, the chassis is crafted from eco-friendly recycled PET materials, combining environmental consciousness with top-tier functionality.
To celebrate this milestone, Transcom Digital has launched a “Double Scratch & Win” campaign on the newly released washing machines. Every customer gets two opportunities to win from a pool of over 1,000 prizes, which include instant cash vouchers, attractive gifts, and grand travel packages to destinations such as Thailand and Nepal. Additionally, every washing machine purchase comes with a complimentary one-month supply of detergent.
Customers purchasing Dishwashers will also receive a free one-month supply of dishwashing tablets, adding even more value to the experience. These special offers are available at all Transcom Digital showrooms nationwide and will remain valid through July 31, 2025.
Ritesh Ranjan, Head of Business at Transcom Digital, expressed enthusiasm about the collaboration, stating that this launch underscores their dedication to bringing premium global innovations to Bangladeshi homes. He emphasized the goal of enriching customers’ lives with reliable, cutting-edge products from a globally trusted brand.
Tarun Jain, Director of Sales at Arcelik Hitachi Home Appliances Sales (Singapore) Pte. Ltd., echoed this sentiment, noting that Bangladesh has always been a promising and important market for Hitachi. He affirmed that the brand is committed to elevating everyday living through smart, energy-efficient, and high-performance appliances at competitive prices.
With this launch, Hitachi takes a bold step into the Bangladeshi market, offering consumers a future-ready lifestyle powered by technology and trust.