iHomefinder appoints Cale Bruckner as VP of Product to lead AI-driven product strategy for Max, its Growth Operating System for real estate and mortgage professionals.
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| iHomefinder appoints product veteran Cale Bruckner as VP to drive innovation in Max, its AI-powered Growth OS for real estate and mortgage professionals. Image: iHomefinder |
BERKELEY, USA — July 14, 2025:
iHomefinder, a leading provider of AI-powered marketing and lead engagement solutions for real estate and mortgage professionals, has appointed Cale Bruckner as Vice President of Product. In his new role, Bruckner will lead product strategy and development for Max, the company’s flagship Growth Operating System, designed to help agents and lenders convert more leads and drive business growth.
With over 25 years of experience in product innovation, Bruckner brings deep expertise in emerging technologies, user-centered design, and scalable platform development. Prior to joining iHomefinder, he served as President of Concentric Sky, where he led award-winning AI and digital platform initiatives widely adopted by Fortune 500 companies and international organizations.
“Cale’s blend of technical rigor and customer empathy is exactly what Max needs for its next chapter,” said Nick Parmenter, President of iHomefinder. “He has a proven ability to turn emerging technology into products agents actually use—and love.”
At iHomefinder, Bruckner will focus on expanding Max’s capabilities with deeper AI-driven insights, intuitive mobile workflows, and intelligent automation that integrates seamlessly into an agent’s daily routine. He will also work closely with customers and industry partners to ensure the platform evolves in response to market demands and delivers real-world value.
“Agents don’t need more dashboards—they need intelligence that shows up at the right moment,” said Bruckner. “iHomefinder has the data and the vision to deliver that, and I’m excited to help unlock the next wave of innovation. I'm thrilled to be joining an accomplished team with an industry-leading product, and I look forward to building on that strong foundation.”
Bruckner’s appointment marks a strategic milestone in iHomefinder’s continued investment in product leadership and innovation. The company is doubling down on its mission to help real estate and mortgage professionals build pipe-line, strengthen client relationships, and close more deals through cutting-edge technology.
Max, iHomefinder’s AI-powered Growth OS, brings together IDX search, marketing automation, and behavioral insights in one unified, mobile-first platform—offering agents and lenders a smarter way to engage clients and manage opportunities.