Huntington Bank unveils a refreshed brand identity, modern digital experiences, and new financial products to meet the needs of today’s banking customers.
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| Huntington Bank rolls out a bold new brand and digital platform alongside innovative financial products for teens and caregivers, reflecting its modernized approach to banking. Image: HNB |
Columbus, United States – August 4, 2025:
Huntington National Bank today announced a significant brand transformation, launching a refreshed identity that includes a new logo, enhanced digital experiences, and customer-driven financial products. This milestone signals a forward-looking chapter for the nearly 160-year-old institution, positioning Huntington as a modern, people-first bank committed to meeting the evolving needs of individuals and families.
According to Huntington President and CEO Steve Steinour, the initiative represents far more than a design update. He emphasized that it reflects the bank’s deepening commitment to financial empowerment and customer well-being. “Today’s announcement is more than just a new look—it is a renewed promise to our customers that we are here to help them get more from their money and bank,” said Steinour. “As our customers evolve, we will too.”
The refreshed brand includes a redesigned logo featuring updated typography and the addition of the word “bank,” aimed at reinforcing Huntington’s identity among new audiences and expanding markets. Visually, the updated branding embraces a more vibrant, modern color palette that retains the bank’s signature green while introducing dynamic visuals and expressive typography to reflect a more inclusive, forward-looking tone.
Brant Standridge, President of Consumer and Regional Banking, explained that the brand transformation is designed to resonate with today’s consumers without losing sight of Huntington’s community-focused values. “Our new look and feel is about more than aesthetics—it’s about showing our customers that we’re adapting with them,” he said. “We’re creating experiences that are not only visually engaging but purpose-built to meet real financial needs in an ever-changing world.”
As part of its broader digital evolution, Huntington is rolling out a redesigned website featuring streamlined navigation that aligns with both personal and business banking needs. The new platform will prioritize accessibility, personalized financial guidance, and intuitive tools to help customers manage their money more effectively. Huntington’s mobile app will also reflect the refreshed visual identity and include updates that make banking on the go easier and more responsive.
The bank is also launching a new marketing campaign, “Let’s Get More from Money,” which reflects its belief that financial institutions have a responsibility to help customers reach their full financial potential. With a modular creative approach tailored by location and audience, the campaign is designed to connect with customers on a personal level while supporting broader brand recognition across markets.
In tandem with the brand refresh, Huntington is introducing new customer-first financial products developed in response to extensive research and direct customer feedback. The new offerings begin with Teen Banking and Caregiver Banking, each designed to support underserved or emerging financial needs.
Teen Banking helps young customers build financial independence with the support of their parents or guardians. It includes a joint checking account with customizable debit card controls, digital payment compatibility, and educational tools to spark family conversations about money management. The product was created in response to national research conducted by The Harris Poll, commissioned by Huntington, which found that while a large majority of Americans believe financial wellness is key to a fulfilling life, most teens are not adequately prepared to manage their finances. The research also found that parents overwhelmingly want their banks to provide financial education tools for their children.
Caregiver Banking, also powered by the same platform as Teen Banking, enables trusted individuals to help aging or disabled loved ones manage their finances safely and transparently. It provides monitoring tools that can help identify signs of fraud, prevent excessive spending, and allow for greater financial oversight while preserving dignity and independence. The offering responds to a growing national need, as nearly a third of Americans are involved in managing someone else's finances and are seeking additional support from their financial institutions.
Both products are supported by Huntington’s partnership with True Link, a financial technology provider that helps ensure secure and flexible debit card functionality tailored to each user’s needs.
Vijay Konduru, Chief Marketing Officer, noted that this transformation is about more than just modernization—it’s about redefining the role of a bank in people’s lives. “Our new identity reflects a shift in mindset. We’re blending the strength of our heritage with the innovation needed to stay relevant, helpful, and human,” said Konduru. “Every touchpoint—whether digital, in-branch, or through a new product—will reflect this evolution.”
The new branding is already being implemented across customer channels and will continue to roll out over the coming months. Newly opened branches in states such as North Carolina and South Carolina will debut the refreshed brand immediately, showcasing Huntington’s expanded footprint and modernized approach.
As Huntington enters this new era, its focus remains rooted in empowering customers with the tools, resources, and products that help them move forward with confidence. From teaching teens how to save to supporting caregivers managing complex responsibilities, the bank is committed to meeting customers where they are—financially, digitally, and emotionally.