OUTFRONT Media appoints Nick Brien as CEO and strengthens its leadership with Michael Barrett (Magnite) and Nicolle Pangis (Netflix), advancing its digital transformation.
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| Nick Brien becomes CEO of OUTFRONT Media, with Michael Barrett (Magnite) and Nicolle Pangis (Netflix) joining the board, enhancing the company’s digital advertising strategy. Image: OM |
New York, United States — August 22, 2025:
OUTFRONT Media, a leader in out-of-home advertising, has announced the appointment of Nick Brien as Chief Executive Officer (CEO), effective immediately. Brien, who had served as Interim CEO since February 2025, will continue to serve on the company’s Board of Directors. His appointment marks the next phase of the company’s strategic focus on digital transformation, innovation, and growth.
In addition to Brien’s leadership role, OUTFRONT has expanded its Board of Directors, adding two highly regarded industry experts: Michael Barrett, CEO of Magnite, and Nicolle Pangis, Vice President of Netflix Advertising, North America. These appointments are seen as a major step forward in strengthening the company’s expertise in advertising technology, programmatic media, and data-driven strategies. Both Barrett and Pangis bring a wealth of knowledge and leadership in their respective fields, poised to drive OUTFRONT's next phase of innovation.
“Nick has demonstrated incredible leadership and focus during his time as Interim CEO, and we are confident that he is the right leader to take OUTFRONT into its next phase of growth and digital evolution,” said Michael Dominguez, Chairman of the Board. “With Nicolle and Michael joining our Board, we are further enhancing OUTFRONT’s leadership team and ensuring the company is well-positioned to execute on its strategic objectives.”
With more than 40 years of experience in global advertising, Nick Brien has a proven track record of transforming organizations and driving success for some of the world’s largest brands. Brien has led industry giants like Dentsu, McCann, and IPG Mediabrands, partnering with leading marketers such as Microsoft, Intel, and General Motors. In his previous role as CEO of Amobee, Brien pioneered data-driven solutions bridging the gap between TV and digital advertising.
“I’m honored to lead OUTFRONT Media as we embark on the next chapter of innovation,” said Nick Brien, CEO of OUTFRONT Media. “The role of out-of-home advertising has never been more vital in creating consumer trust and brand engagement, and we are dedicated to modernizing our operations and investing in new technologies to unlock growth.”
The Board expansion brings vital expertise from Nicolle Pangis, who has vast experience in adtech and programmatic advertising. Pangis leads Netflix’s advertising division in North America and has held senior positions at Xaxis and GroupM, shaping the future of digital media. Michael Barrett, CEO of Magnite, the largest independent sell-side advertising platform, brings valuable insight into the CTV, video, and display spaces, offering OUTFRONT critical guidance on scaling its advertising marketplaces and optimizing data integration.
These appointments are part of OUTFRONT’s broader organizational changes aimed at accelerating its transformation and enhancing its client relationships. Earlier this year, OUTFRONT hired Jim Norton as Chief Revenue Officer (Enterprise) and Mark Bonanni as Chief Revenue Officer (Commercial). These moves align with the company’s vision of building a more focused and agile approach to advertiser engagement.
“Our expanded leadership team will provide strategic guidance and oversight to ensure that OUTFRONT continues to grow, innovate, and lead the industry in digital advertising,” added Brien.
As OUTFRONT Media continues to lead the charge in out-of-home advertising, the company remains committed to unlocking new opportunities for its clients through cutting-edge technology and data-driven insights. With Brien at the helm and the addition of Barrett and Pangis to the Board, OUTFRONT is poised to define the future of advertising in an increasingly digital-first world.