AITO unveils its global product lineup at IAA MOBILITY 2025, showcasing the AITO 9, 7, and 5, designed to redefine the "New Luxury" smart mobility experience for the Middle East.
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| AITO’s global product reveal at IAA MOBILITY 2025 introduces its "New Luxury" philosophy, blending intelligent technology with luxurious design for a premium EV experience. Image: AITO |
Munich, Germany — September 12, 2025:
High-end smart electric vehicle (EV) brand AITO made a significant mark at IAA MOBILITY 2025, unveiling its new global product lineup: the AITO 9, AITO 7, and AITO 5, specifically tailored for the Middle East market. This event signifies a major milestone for the brand, with these models now meeting global market entry standards, showcasing AITO's commitment to bringing its "New Luxury" smart mobility experience to discerning users worldwide.
AITO’s unique "New Luxury" philosophy combines the best of traditional luxury with advanced intelligent technology. These vehicles offer intelligent power, intelligent driving assistance, intelligent safety, smart cabins, and intelligent services, all of which work together seamlessly to create a new kind of luxury driving experience. Through this synergy of traditional and technological luxury, AITO has redefined the standards for high-end electric mobility, offering a truly unparalleled experience for its customers.
AITO’s vehicles are powered by the SERES Super Range Extender (SRE) technology, offering superior efficiency and quiet operation. This next-generation range extender system, with a thermal efficiency of 44.8%, converts fuel into electricity with exceptional efficiency—3.65 kWh of electricity per liter of fuel. This innovation addresses one of the major concerns of electric vehicle owners—range anxiety—by providing a quiet, highly integrated, and energy-efficient solution for long-distance travel. Since launching, AITO has sold over 770,000 units of its REEV (Range Extended Electric Vehicle) models in China, with 70% of users’ driving occurring in all-electric mode. This has resulted in reduced carbon emissions and a smoother driving experience.
The vehicles are also built on the SERES MF platform, the world’s first comprehensive platform designed specifically for extended-range technology, providing advanced intelligent integration that enhances safety, versatility, and space utilization.
AITO’s intelligent driving assistance system has achieved significant success, particularly in China, where it has accumulated over 3.45 billion kilometers of intelligent driving data, supporting more than 621,000 users. The system provides a one-touch arrival feature that supports complex maneuvers like roundabout navigation and U-turns, offering a revolutionary assisted driving experience. With real-time omnidirectional perception and rapid emergency response capabilities, AITO’s driving assistance system greatly improves both safety and the driving experience.
The brand is currently validating these intelligent driving functions for markets outside China, including the Middle East, to ensure that global users can enjoy the same level of advanced, smart mobility.
AITO has placed significant emphasis on safety, believing that "safety is the ultimate luxury." The brand’s intelligent safety system includes a wide range of protective measures, covering life safety, energy safety, data safety, privacy security, and cybersecurity. These features are designed to provide comprehensive coverage throughout the entire vehicle lifecycle, ensuring that every journey is as safe as it is luxurious.
The smart cabin of AITO’s new lineup is designed to enhance both driver and passenger experience. Through intuitive features such as multi-device interaction and customizable toolbars, the cabin integrates the latest technology with comfort. Utilizing large language models, the system offers enhanced AI interaction for better personalization, allowing for efficient smart device control and real-time conversations. AITO’s smart cockpit is not only interactive but also adapts to the needs of the driver, offering a unique fusion of convenience and luxury.
AITO’s commitment to regional adaptation is evident in the Middle Eastern variants of the AITO 9, 7, and 5. These models have undergone extensive testing in extreme desert conditions, ensuring that components like on-board cameras and front bumpers are sand-resistant, and thermal management systems are optimized for high temperatures. Additionally, the smart cockpit supports trilingual interaction in Chinese, English, and Arabic, seamlessly integrating with local digital ecosystems.
AITO has also ensured compliance with regional regulatory standards, including the UAE's eCall requirements, with specific features such as overspeed warnings and Arabic-language decals. With a Competence Center in Amsterdam and a manufacturing facility in Indonesia, AITO is poised to meet the growing demand for luxury electric vehicles across the Middle East and beyond.
AITO’s unveiling at IAA MOBILITY 2025 marks a pivotal step in its global expansion, with the brand continuing to push the boundaries of what luxury electric vehicles can offer. With a firm commitment to user-centric innovation, AITO is set to revolutionize the smart mobility market, ensuring that every journey offers a perfect blend of traditional luxury and cutting-edge technology.
As AITO continues to test and validate its models in Europe, Asia, and the Middle East, the brand remains focused on providing customers with intelligent, sustainable, and luxurious mobility experiences. Through ongoing investments in technological R&D and close collaborations with global industry leaders, AITO is set to become a driving force in the future of luxury electric vehicles.