Apple Sports evolves into a global sports companion, adding widgets and launching in eight new countries to bring fans closer to their favorite teams.
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| Apple Sports is redefining how fans follow games, expanding to eight European countries and adding widgets for a more personal, global experience. Image: Apple/ CH |
Tech Desk — September 20, 2025:
As football season kicks off, Apple isn’t just releasing new features — it’s reimagining how fans connect with the sports they love. Apple Sports, the free app for iPhone, is now more than just a score tracker. With a new widget experience and expansion into eight additional countries, it’s becoming a global sports companion designed to keep fans in the game no matter where they are.
The highlight of this update is personalization. Widgets, now available on iPhone, iPad, and Mac, allow fans to bring the action to their Home Screen. Whether tracking a single club or following an entire league, users can build a custom setup that fits their passion. And with Live Activities now schedulable in advance, fans don’t just react to games as they happen — they can prepare for them.
But Apple’s ambitions are bigger than just features. By launching Apple Sports in Austria, France, Germany, Iceland, Ireland, Italy, Portugal, and Spain, the app is stepping firmly onto the European stage. The addition of major football competitions — from the 2. Bundesliga to Serie B and Primeira Liga — reflects Apple’s intent to serve the diverse football culture that defines much of the continent.
This expansion signals a broader shift: Apple Sports isn’t simply keeping score, it’s aiming to be the go-to hub for a global audience of fans. Whether glancing at an iPhone on the way to work, checking an iPad while relaxing at home, or multitasking on a Mac, fans will find their teams, their leagues, and their stories instantly accessible.
For Apple, it’s about more than convenience — it’s about creating a seamless sports experience that keeps fans connected, wherever they are in the world.