Garmin and Noonan partner to bring AI-powered, real-time golf strategy to the course by integrating launch monitor data into Noonan’s digital caddie platform.
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| New Garmin-Noonan integration transforms golf play with AI-driven strategy, using real-time launch monitor data for smart club and aim choices. Image: Garmin |
Kansas City, Missouri, USA — September 23, 2025:
Garmin, a global leader in GPS-enabled sports and fitness technology, and Noonan, a cutting-edge AI golf strategy platform, have announced a powerful new integration that brings real-time launch monitor data directly into on-course decision-making. Golfers using Garmin’s Approach® R10 and R50 launch monitors can now sync their data instantly into Noonan’s digital caddie app—bridging the gap between practice and play like never before.
The collaboration is powered by the Garmin Golf Premium API, which allows third-party apps to securely access a user’s golf performance data—such as driving range sessions, club distances, and shot dispersion—once consent is given. This means Garmin users can now activate the full potential of their range practice, applying those insights dynamically during a live round through Noonan’s app.
Susan Lyman, Garmin’s Vice President of Consumer Sales & Marketing, highlighted the game-changing nature of the partnership, “Noonan is the first app to use Garmin launch monitor data to make automatic club and aim recommendations in real time. This integration empowers golfers to make smarter choices on the course, directly informed by how they’ve practiced.”
Noonan’s unique approach is powered by Scattershot AI, an algorithm that evaluates every possible shot scenario—including carry distance, dispersion, course layout, and hazards—to calculate the optimal club and aim strategy. The app assesses the probability of landing in fairways, greens, bunkers, rough, or penalty areas and recommends the shot with the highest chance of success.
Matt Williams, Co-Founder and President of Noonan, emphasized why Garmin was the ideal data partner, “You can’t make a smart recommendation without marrying carry distance with offline dispersion. Garmin captures both with precision. With this integration, golfers now have a frictionless way to bring those insights right onto the course—no spreadsheets, no uploads—just actionable intelligence.”
Unlike traditional golf apps that offer analysis only after the round, Noonan delivers real-time shot-by-shot guidance, functioning as a true digital caddie. Whether you're playing a weekend match, tackling a championship course, or prepping for a tournament, the app helps you make better decisions in the moment.
For Garmin users, the integration brings new value to every range session. Once connected, launch monitor data is automatically synced with Noonan, allowing golfers to prepare, strategize, and execute with confidence.
The launch reflects a broader trend in sports technology: blending AI, real-time analytics, and personalized data to enhance performance and decision-making. This partnership positions Garmin and Noonan at the forefront of golf innovation.
As AI becomes increasingly central to training and competition across sports, this collaboration offers a glimpse into the future—where practice meets performance, and data drives every decision.
Golfers can connect their Garmin Golf account to Noonan today and experience a smarter, more strategic way to play.