Google unveils a unified gradient ‘G’ logo across all platforms, marking its first major logo redesign in nearly a decade as it embraces the AI era.
 |
| Google introduces a redesigned gradient 'G' logo for all platforms, aligning its branding with its AI-powered future and visual identity overhaul. Image: Google/ CH |
Tech Desk — October 3, 2025:
In a move that reflects its evolving identity in the age of artificial intelligence, Google has announced it will be rolling out its new gradient 'G' logo across all platforms. The change marks Google’s first major logo redesign in nearly a decade.
The redesigned logo, first introduced in May 2025 within the Google app for Android and iOS, blends the company’s four signature colors—red, blue, yellow, and green—into a gradient, replacing the flat segmented color design introduced in 2015. According to The Verge, the new design is intended to offer a more cohesive and modern visual identity, in line with Google's broader push into AI technologies.
The tech giant confirmed that the gradient ‘G’ will soon appear across its suite of products, including Gmail, Drive, Calendar, Meet, and more. The Google Home logo has already been updated in the same visual style. These changes are expected to roll out gradually over the next few months.
“This tool is not intended to replace the vital role of journalists in news-making, reporting, and fact-checking, and will not be possible for AI,” the company clarified in a statement—likely in reference to concerns around AI-generated news and misinformation, as it continues positioning itself responsibly within the AI landscape.
The new gradient design is also compatible with Google's Gemini logo, further aligning its branding under a unified aesthetic associated with its AI-powered services.
In 2015, Google’s previous logo iteration introduced a clean, sans-serif font and separated the four primary colors. With the latest change, those colors now merge into a more fluid and vibrant symbol—one that Google says represents its journey into a new era of intelligent and adaptive technology.
For users, the change is mostly aesthetic, but branding experts view it as a strategic signal. As Google invests heavily in AI, this visual update is designed to reflect a more dynamic and integrated company—one where its services, apps, and AI-powered tools speak the same design language.
While subtle, the shift in branding carries deeper implications: it signals a company that is reimagining its future, not just through products, but through how it presents itself to the world.