Meta is bringing ads to Threads, its microblogging platform, creating new opportunities for businesses while reshaping user experience.
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| The launch of ads on Threads signals Meta’s strategy to turn the microblogging platform into a commercial social media network while attracting businesses. Image: CH |
Tech Desk — January 25, 2026:
Meta is rolling out advertisements on Threads, its rapidly growing microblogging platform, marking a pivotal step toward monetization and commercial expansion. The company announced that ads will gradually reach users worldwide starting next week, following limited trials in the United States and Japan.
According to Meta, this rollout allows businesses to directly engage in user conversations, positioning Threads as a space where brands can interact with interested audiences during ongoing discussions. The company emphasizes that the platform now hosts open, high-engagement conversations—creating fertile ground for advertisers to establish a presence without disrupting the core social experience.
The ad rollout will occur in phases over several months, giving Meta time to test user reception, refine ad formats, and integrate third-party verification services similar to those available on Facebook and Instagram.
Since its launch in July 2023, Threads has experienced rapid adoption. CEO Mark Zuckerberg reports over 400 million monthly active users, and data from SimilarWeb indicates the platform has already surpassed X (formerly Twitter) in daily mobile usage. These numbers underscore the platform’s potential as a major venue for advertisers seeking high engagement and targeted audiences.
Analysts view the monetization of Threads as a significant revenue opportunity for Meta. By leveraging its growing user base and activity, Threads could evolve from a simple conversation platform into a commercially strategic social network. New ad formats and verification tools are expected to enhance trust and appeal, making the platform more attractive to marketers.
Investor attention has also increased following the announcement. While adding ads is a logical step for a platform of Threads’ scale, concerns remain about potential changes to user experience. Over-commercialization could risk user fatigue or pushback, but Meta appears confident in balancing monetization with engagement.
In short, the introduction of ads on Threads represents a major milestone in Meta’s strategy to diversify revenue streams while transforming the platform into a fully-fledged commercial social media network. How users will respond to advertising in a conversational environment will be a key factor in shaping the platform’s long-term growth and influence.