Apple is hosting a “Special Experience” on March 4 in New York, London, and Shanghai, fueling speculation about new products including iPhone 17 and MacBook Pro with M5 chips.
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| Apple’s March 4 “Special Experience” remains mysterious, but hints from invitations and logo colors suggest new iPhones, MacBooks, and iPads could be unveiled at the event. Image: CH |
Tech Desk — February 18, 2026:
Apple is preparing for a highly anticipated event dubbed the “Special Experience” on March 4, set to take place simultaneously in New York, London, and Shanghai. Invitations have been sent to industry insiders and media outlets, but true to Apple’s signature style, the company has revealed almost no details about what attendees can expect. Technology website NineTwoFiveMac reports that Apple’s invitation strategy, combining brevity and mystery, has already sparked widespread discussion in the tech community.
The invitations feature Apple’s logo in yellow and green, a subtle clue that has fueled speculation about a potential new MacBook color option. Technology website MacRumors suggests that Apple could unveil a range of products during the event. Rumored announcements include the iPhone 17, a new MacBook Pro featuring the M5 Pro and M5 Max chips, the eighth-generation iPad Air, and the twelfth-generation iPad, along with other potential hardware or software updates.
Interestingly, Apple has not added the event to its official event page and refers to it as an “experience” rather than a formal product unveiling. This has led analysts and enthusiasts to speculate that the March 4 gathering may focus more on interactive showcases or immersive demonstrations rather than a traditional keynote with product launches.
While Apple maintains its secrecy, the tech world is buzzing with predictions, from color variations of existing devices to the introduction of next-generation chips and iPhones. Regardless of the announcements, the “Special Experience” promises to reinforce Apple’s reputation for surprise, innovation, and carefully curated excitement in the lead-up to its major product events.
The March 4 event will likely provide not just product updates, but insight into Apple’s design philosophy and strategic direction for the coming year, making it one of the most anticipated dates in the technology calendar.