Google has introduced an AI-powered ‘Photoshoot’ feature in its Pomeli tool, enabling small businesses to generate professional product images for advertising within minutes.
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| Initially launched in select countries, Google’s AI Photoshoot feature signals a broader shift toward automated creative production in digital commerce. Image: Google |
Tech Desk — February 23, 2026:
As artificial intelligence moves deeper into the creative economy, Google has unveiled a new ‘Photoshoot’ feature within its Pomeli AI tool, designed to help businesses quickly generate advertising-ready product images using AI.
The feature, which is currently available to users in the United States, Canada, Australia and New Zealand, aims to simplify one of the most resource-intensive aspects of digital marketing: professional product photography. For small and medium-sized enterprises in particular, studio shoots, editing software and professional designers often represent a significant financial burden. Google’s latest AI integration seeks to remove those barriers.
Users can upload a product image to Pomeli and select from preset templates. The AI system then generates high-quality visuals tailored for advertising use. The images can be edited, resized and customised before being published across websites and social media platforms. According to Google, the tool analyses business activity and contextual data to produce images aligned with specific themes and product categories.
The introduction of the Photoshoot feature reflects a broader shift in how technology companies are positioning artificial intelligence — not merely as an analytical engine but as a creative partner. AI-generated visuals are increasingly being used in branding, content production and digital campaigns, blurring the lines between automated output and human-designed imagery.
For Google, the strategic implications extend beyond convenience. By offering the feature free of charge during its initial rollout, the company strengthens its advertising ecosystem and reinforces its role as a central infrastructure provider for online commerce. Small businesses that rely on Google’s platforms for visibility may find added value in integrated creative tools that reduce production timelines and costs.
However, the expansion of AI-driven image creation also raises questions about visual standardisation. If many businesses depend on similar templates and algorithm-generated aesthetics, differentiation could become more challenging. At the same time, accessibility to high-quality visuals may intensify competition in digital marketplaces, where presentation plays a decisive role in consumer engagement.
The phased rollout suggests Google is testing adoption and performance before expanding to additional markets. If successful, the Photoshoot feature could signal a turning point in commercial content creation — one where artificial intelligence becomes a routine component of everyday marketing operations rather than a specialised add-on.
As AI continues to reshape industries from manufacturing to media, Google’s latest move highlights a critical evolution: the automation of creativity itself. The question now is not whether AI can assist in advertising, but how profoundly it will redefine the economics and aesthetics of digital commerce worldwide.