Samsung's Commitment to Sound Innovation (Interview)

In an interview, Helen Nam and Donggi Kim from the Wearable Product Planning Group discussed the development process behind the new Galaxy Buds3 and Buds3 Pro.

Samsung Unveils New Galaxy Buds3 Series
From left, Helen Nam and Donggi Kim. Image Courtesy: Samsung


Seoul, South Korea – October 2, 2024:

Samsung Electronics has unveiled its latest Galaxy Buds3 series, offering users an unparalleled audio experience. Designed with comfort, rich sound quality, and advanced AI features in mind, the Galaxy Buds3 series delivers a perfect blend of innovation and performance.


Question: What were your main concerns regarding user experience when developing the Galaxy Buds3 series?

Nam: When designing the Galaxy Buds3 series, we aimed to create a completely new product rather than simply iterating on previous models. We believe that a comfortable fit is essential for delivering premium sound quality and convenience. Given the unique nature of human ears, we conducted extensive research to gather 3D data on various ear shapes. This data allowed us to develop a new design that offers a more secure and comfortable fit.

Question: How has Galaxy AI influenced the development of the Galaxy Buds3 series?

Kim: We sought to create a personalized listening experience for each user through AI. When wearing the Galaxy Buds3 series, Active Noise Canceling (ANC) and sound are optimized using AI algorithms that analyze real-time sound differences from internal and external microphones. Galaxy AI seamlessly integrates with the new design for enhanced wearability and functionality.

Nam: Thanks to Galaxy AI, the Galaxy Buds3 series offers a significantly enhanced communication experience. One of the most notable improvements is the enhanced call quality. AI technology effectively restores the caller's voice in various noisy environments, ensuring clear and understandable conversations. Additionally, when connected to a Galaxy smartphone, the Listening Mode can be utilized in conjunction with the Interpreter feature, providing users with a more convenient and accessible communication experience.


Enhanced Audio Quality with Optimal Comfort

Question: What was the most memorable highlight of the planning process?

Kim: Our pursuit of audio excellence led us to explore a wide range of speakers and attend expert seminars. Through meticulous research and analysis, we were able to develop the Galaxy Buds3 series with a balanced sound profile that has been praised by users.

Nam: One of the most memorable aspects of the development process was conducting consumer evaluations early on. Our research revealed a strong desire among users for granular control over sound and noise cancellation. In response, we introduced a customizable feature that allows users to fine-tune the equalizer (EQ) and noise control settings to their preferences. It was incredibly rewarding to incorporate this direct user feedback into the final product. I'd also like to express my gratitude to our development team for their unwavering support throughout this entire journey.

Question: Which feature of the Galaxy Buds3 series has impressed you the most?

Nam: Voice Command is a standout feature of the Galaxy Buds3 series, allowing users to control their earbuds hands-free. Whether you're busy washing dishes or taking out the trash, simply use your voice to adjust volume, change music, or answer calls. This feature exemplifies how every aspect of the Galaxy Buds3 series is designed to cater to your needs and enhance your listening experience.

Shaping the Future of Audio Technology

Question: In one word or sentence, how would you describe the new Galaxy Buds3 series?

Kim: This project has been a true labor of love for me," Kim said. "As an audiophile with a deep passion for audio products, I was determined to ensure that the Galaxy Buds3 series delivered the best possible performance. I'm confident that anyone who tries these earbuds will be thoroughly impressed.

Nam: The Galaxy Buds3 series was like a breath of fresh air throughout its development. From initial planning to final launch, I felt energized and inspired. I hope that users will also experience a revitalizing effect as they immerse themselves in this new world of sound with the Galaxy Buds3 Pro.

Question: What can we expect from the next generation of Galaxy Buds?

Nam: We envision the Galaxy Buds series evolving into a product that harnesses AI to deeply understand individual users. Beyond providing perfectly tailored sound, we aspire for the device to offer personalized solutions across diverse areas, such as interpretation.

Kim: Our pursuit of sound innovation is ongoing. We're continually collaborating with developers to refine and enrich the audio experience. We're grateful for the unwavering support and enthusiasm of our users.


The Galaxy Buds3 series represents a pivotal advancement in the Galaxy Buds lineage, characterized by a fresh design and robust AI features. Samsung eagerly anticipates the continued evolution of the Galaxy Buds, striving to consistently deliver refined audio experiences and immersive sound.

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