Adcom announces the acquisition of Spark Your Brand, strengthening its marketing services with expertise in branding, retail, and e-commerce merchandising.
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| Adcom’s strategic acquisition of Spark Your Brand enhances its marketing services, combining top-tier branding and merchandising to drive client growth and impact. Image: ChicHue |
Midwest, USA — March 7, 2025:
Adcom, a leading integrated marketing agency in the Midwest, has announced the acquisition of Spark Your Brand, a specialized agency recognized for its expertise in branding, retail, and e-commerce merchandising. This acquisition enhances Adcom’s capabilities, reinforcing its position as a full-fledged agency dedicated to delivering measurable results at every stage of the customer journey.
Craig Martin, Adcom’s Chief Growth Officer, expressed confidence in the acquisition, stating, “Spark's deep expertise in the tools and building products industry aligns perfectly with one of our core focus areas. This acquisition strengthens our position as a full-service agency, allowing us to deliver even greater impact across diverse marketing channels.”
Randy Golenberg, CEO of Spark Your Brand, added, “Our branding and merchandising solutions will perfectly complement Adcom’s existing services, enabling both teams to create exceptional marketing programs. The Spark Your Brand name will remain, and we’ll continue to operate as a business unit within Adcom.”
Justin Morcelle, Adcom's President and COO, highlighted the strong synergy between the two teams, emphasizing that the acquisition enhances Adcom’s ability to drive results for its clients. “The addition of Spark's talented team is a natural fit, expanding our capacity to deliver innovative marketing strategies,” he said.
The acquisition also underscores Adcom’s commitment to bolstering the creative marketing community in the region. Joe Kubic, CEO of Adcom, noted, “Bringing together more innovative thinkers and problem solvers strengthens the marketing ecosystem and enhances the value we deliver to our clients.”
The integration of Spark Your Brand into Adcom will be smooth, ensuring continuity for existing clients while opening new growth opportunities. Founded in 1989, Adcom continues to uphold its reputation for exceptional service and creative solutions. The acquisition positions the agency for continued success as it navigates the competitive marketing landscape.
As an independent agency specializing in integrated marketing strategies, Adcom’s focus on delivering measurable results through intelligent media and content remains its hallmark. Spark Your Brand’s expertise in retail and distribution, along with its strong focus on branding, enhances Adcom’s omni-channel offerings, reinforcing the agency’s mission to drive growth for clients across various industries.