How AI Is Transforming the Global Art Market: Artprice, Perplexity, and the New Digital Renaissance

Discover how AI is revolutionizing the global art market, with Artprice by Artmarket at the forefront through its proprietary Intuitive Artmarket technology and a groundbreaking collaboration with Perplexity Labs.

AI Reshaping the Art Market with Artprice and Perplexity
Artprice leads the AI revolution in the art world, combining its unmatched historical archives with Perplexity Labs' cutting-edge analytics to transform how value, provenance, and trends are understood globally. Image: CH


Paris, France – June 18, 2025:

The Franco-German cultural broadcaster ARTE On Sunday aired a landmark documentary titled “How AI Is Shaking Up the Art Market”, directed by Frédéric Biamonti. This film, part of ARTE’s acclaimed AI series, featured Artprice by Artmarket and its founder Thierry Ehrmann as central figures shaping the next era of art market intelligence.

As the world’s leading authority on art market data, Artprice provided exclusive insights into how its proprietary AI platform, Intuitive Artmarket, is rewriting the rules of valuation, authentication, and market forecasting. To ensure impartiality and deepen the scope of analysis, Artprice commissioned an independent study by Perplexity, specifically its advanced research unit, Perplexity Labs. Their findings confirmed that Artprice’s strategic position in the AI landscape is not only sustainable but potentially transformative at a global scale.

Perplexity Labs, known for its advanced search technologies and commitment to transparency, delivered a comprehensive evaluation of how Artprice’s AI—powered by the Blind Spot AI methodology—uncovers invisible patterns in centuries of auction results, artist profiles, and global art trends. This proprietary system, grounded in principles inspired by Marcel Duchamp and mathematician Henri Poincaré, sidesteps conventional Boolean logic in favor of a sophisticated spectrum of data interpretation.

Artprice’s AI tools go far beyond price estimation. They integrate visual recognition (AIDB Search Artist), signature authentication (AIDB Signatures & Monograms), and predictive valuation to deliver a 360-degree view of the art object, from provenance to potential. All of this is made possible by an unmatched content base—over 30 million auction results covering 861,000 artists—and a physical archive of historical documents, some dating back to 1700, meticulously preserved and digitized at Artprice’s headquarters.

This headquarters is itself a work of art. Known as La Demeure du Chaos (The Abode of Chaos), the site in Saint-Romain-au-Mont-d’Or was officially recognized in March 2025 by France’s Minister of Culture as a “total work of art.” Part contemporary museum and part cultural think tank, it symbolizes Thierry Ehrmann’s vision: where technology, art, and history intersect. The site has welcomed 2.5 million visitors since 2006 and serves as the living embodiment of Artprice’s mission to democratize art market knowledge.

Artprice’s reach is as global as its ambition. It operates in 119 countries, publishes in 11 languages, and distributes its content to over 6,300 global media outlets. Its annual reports are now in their 30th edition and are considered essential reading for auction houses, collectors, insurers, curators, and academics alike. During the CIHA Lyon 2024 World Congress of Art History, Artprice was identified as the most recognized art market database by 86% of respondents from over 70 nations.

With its strategic roadmap aligned with France’s ambition to become the world’s third-largest AI hub, Artprice is positioned at the confluence of art, technology, and cultural policy. Its systems process data at a rate of 35 MB per second per employee—20 times the European average—offering real-time market insight that no competitor can match.

Artprice’s rise is not only about innovation, but about a vision: that the art market should be transparent, accessible, and enriched by both historical context and cutting-edge science. With the integration of Perplexity Labs’ research depth and the recognition of La Demeure du Chaos as a cultural landmark, Artprice now defines what it means to be a truly 21st-century art intelligence company.

From auction houses to AI labs, from artists to institutions, the future of the art market is being shaped not just by gavel and gallery, but by data, ethics, and innovation—and Artprice is leading the way.

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