Dolby and Audi team up to launch Dolby Atmos in select Audi models starting July 2025, transforming in-car audio with immersive 3D soundscapes.
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| From July 2025, Dolby Atmos will be available in select Audi vehicles worldwide, redefining in-car entertainment with cinematic 3D audio technology. Image: Dolby |
Munich, Germany, June 25, 2025:
Dolby Laboratories and Audi have announced a strategic global partnership to integrate Dolby Atmos immersive audio technology into select Audi vehicles, ushering in a new era of in-car entertainment. The first Dolby Atmos-enabled models will be delivered beginning July 2025, offering Audi drivers and passengers a truly three-dimensional music experience.
The collaboration will debut in four flagship models: Audi Q7, Q8, A8, and e-tron GT. These vehicles will feature the Bang & Olufsen Premium 3D Sound System, which has been custom-engineered to fully support Dolby Atmos technology. The result is an enveloping, spatial audio experience that brings listeners closer to the artist’s intent—making every drive an immersive auditory journey.
Users can access Dolby Atmos tracks directly through Audi’s Multimedia Interface (MMI), via popular streaming services such as Amazon Music, Tidal, and Audible, all integrated into the Audi Application Store.
“Dolby Atmos transforms the way we experience sound, and this partnership with Audi brings that transformation to the road,” said a Dolby spokesperson. “It’s more than listening—it’s feeling music in a deeply personal and spatially dynamic way.”
Available in all Audi connect markets worldwide, this rollout emphasizes the shared vision of Dolby and Audi to elevate automotive audio to premium cinematic standards.
Dolby Atmos goes beyond left and right speaker channels to position sounds in a 3D space, revealing previously unheard details in music. The technology enables artists to craft multidimensional mixes, offering a deeper emotional connection with their audiences.
Audi’s commitment to cutting-edge technology is further reflected in this integration, which places the brand at the forefront of audio innovation in the luxury car segment. With this move, both companies aim to set a new benchmark for in-vehicle entertainment.
Dolby Laboratories, renowned for revolutionizing audio-visual experiences across entertainment sectors—from film and TV to gaming and music—continues to expand its footprint into automotive environments. Audi, a symbol of precision engineering and design, is now embracing that mission by delivering cinema-quality sound on wheels.
As Dolby Atmos makes its way into millions of living rooms and personal devices, its arrival in Audi vehicles redefines what it means to enjoy music on the move—making every journey sound extraordinary.