LinkedIn CEO Ryan Roslansky admitted the platform’s AI writing assistant hasn’t taken off as expected, citing professional reputation concerns among users.
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| LinkedIn’s AI post editor fails to resonate with users, says CEO Ryan Roslansky, highlighting reputational concerns in professional environments. Image: CH |
New York, USA — June 24, 2025:
LinkedIn’s AI-powered writing assistant, designed to help users craft polished posts, has fallen short of expectations, according to LinkedIn CEO Ryan Roslansky. In a recent interview with Bloomberg, Roslansky admitted the tool has not been as popular as anticipated, underscoring how concerns about professional image may be limiting its use.
“Quite frankly, it’s not as popular as I thought it would be,” Roslansky said, reflecting on the lukewarm reception of the AI post enhancer. He explained that the platform’s identity as “your resume online” raises the stakes for what users are willing to publish, particularly when reputational risk is involved.
“If you’re getting called out on X or TikTok, that’s one thing,” he added. “But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.”
His remarks point to a broader hesitancy among professionals to rely on AI for personal branding or public communication, even as AI adoption accelerates across industries.
While the AI writing feature stumbles, LinkedIn is witnessing substantial growth in AI-related activity elsewhere on the platform. Roslansky reported a sixfold increase in job listings seeking AI skills, and a twentyfold surge in users adding AI-related competencies to their profiles over the past year. These figures highlight the platform’s expanding role in AI-driven upskilling and workforce transformation.
Roslansky also shared a personal anecdote, noting his own use of Microsoft’s Copilot AI tool—especially when writing emails to Microsoft CEO Satya Nadella. “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart,” he joked.
Since its acquisition by Microsoft in 2016, LinkedIn has steadily integrated AI into various aspects of its service, from job recommendations to profile enhancements and content support. Yet the mixed response to the AI writing assistant illustrates the nuanced balance professionals seek between technological efficiency and personal authenticity.
As AI continues to reshape communication in the workplace, LinkedIn’s experience may serve as a case study in how context, credibility, and control remain critical in digital interaction—especially on platforms where careers are built.