Natural Retreats partners with Track Hospitality Software to modernize operations and deliver exceptional, tech-enabled experiences across its luxury vacation rental brands.
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| With its switch to TrackPMS, Natural Retreats is positioning for smarter operations and seamless guest service across its multi-brand luxury vacation portfolio. Image: CH |
COTTAGE GROVE, USA — June 14, 2025:
Natural Retreats, a premier vacation rental brand managing over 1,400 high-end homes across 12 U.S. destinations, has selected Track Hospitality Software as its new enterprise property management system. The announcement marks a strategic move to enhance operational performance and elevate personalized guest experiences across the company’s growing portfolio.
The switch to TrackPMS, Track’s cloud-based property management system, replaces Natural Retreats’ proprietary platform and aligns with the company’s vision to scale its hospitality offerings while maintaining premium service standards for both guests and homeowners.
"This partnership embodies our core purpose to inspire travel while delivering the exceptional service our guests and homeowners deserve," said Doug Burns, COO of Natural Retreats. "Track offers the scalability and engineering resources we need to enhance our distinctive approach to hospitality, ensuring we can continue providing world-class experiences—from the Natural Retreats and 360 Blue brands to the ultra-luxury Alaya Collection and the accessible elegance of Callista."
Track’s robust infrastructure and integration capabilities will support Natural Retreats in optimizing workflows, unifying operations, and enhancing digital guest interactions. The partnership will also allow Track’s engineers to work alongside Natural Retreats’ in-house developers, accelerating innovation through shared expertise.
"I'm incredibly excited to welcome Natural Retreats to the Track family," said Boogie Wittenburg, CEO of Track Hospitality Software. "Their passion for delivering elevated guest and homeowner experiences fits perfectly with our mission. By combining their luxury expertise with the power of the Track platform, we're setting the stage for smarter operations, stronger performance, and unforgettable stays."
The full rollout of TrackPMS is expected in the coming months, with direct impact across property management, guest communications, and homeowner services.
Natural Retreats’ portfolio spans some of the most sought-after vacation destinations in the U.S., offering curated stays and personalized service through its multiple lifestyle-focused brands. This technology shift positions the company to respond to growing traveler expectations for seamless, digitally empowered hospitality.
As technology continues to reshape the global vacation rental industry, Natural Retreats' adoption of TrackPMS underscores its commitment to forward-thinking, guest-first solutions in a highly competitive market.