Toyota returns to the 2025 Rebelle Rally with a new external team led by Rachelle Croft and Taylor Pawley, and renews its role as title sponsor of the live webcast.
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| Toyota introduces an all-new external team for the 2025 Rebelle Rally, continues support for female engineers, and extends its webcast sponsorship for the fourth year. Image: Toyota |
Three Forks, Montana, US– July 17, 2025:
Toyota Motor North America has officially announced its continued and expanded participation in the 2025 Rebelle Rally, the longest all-female off-road navigation rally in the United States. At a recent event held at Rancho XOVERLAND, the automaker confirmed that for the first time it will sponsor an external team, while also maintaining its tradition of sending twelve internal team members to compete. In addition, Toyota will again serve as the title sponsor for the rally’s live webcast, marking its fourth consecutive year in that role.
Leading Toyota’s newly introduced external entry is Rachelle Croft, co-founder of XOVERLAND and CEO of The Overland Collective, an organization that brings together platforms such as Expedition Portal, Overland Journal, and XOVERLAND Ranch. Joining Croft in the driver’s seat is her accomplished co-driver Taylor Pawley, who returns to the rally circuit after previously capturing first place overall in the 2019 Rebelle Rally with Croft. Known for their precise navigation and seasoned overlanding expertise, the duo brings a formidable presence to this year’s challenge.
“We are thrilled to be working with Rachelle and Taylor, who have demonstrated their passion for off-road both on and off the track,” said Samantha Barber, Toyota’s senior manager of production engineering and a veteran Rebelle Rally participant. “Following their example of pushing limits and taking on new challenges is an inspiration to us, and we're excited to see our own female engineers join this year's event to test the results of our cars on the tough course of the Rebelle Rally.”
The 2025 Rebelle Rally is set to run from October 8 to 18, covering a rugged 2,500-kilometer course across the deserts and wild terrain of Nevada and California. Designed to test the endurance, teamwork, and navigational skills of all-female driving teams, the rally remains a unique proving ground for both vehicles and their drivers.
Toyota’s ongoing partnership as the title sponsor of the live webcast will once again bring the full experience of the Rebelle Rally to a global audience. Through immersive streaming coverage, fans can follow the challenges, navigation checkpoints, and human triumphs that define the competition.
Toyota’s support of the Rebelle Rally aligns with its broader mission to promote diversity and innovation in mobility and engineering. The company, which employs nearly 48,000 people in the U.S. and has built over 35 million vehicles across 11 U.S. plants, continues to push forward with its sustainability and electric vehicle efforts, including battery production now underway at its North Carolina facility.
Additionally, through its Driving Possibilities initiative and the Toyota USA Foundation, the company remains committed to investing in educational programs that support underrepresented communities near its U.S. operations.
As Toyota revs up for the 2025 Rebelle Rally, it celebrates not only the spirit of competition and adventure but also its growing commitment to empowering women in motorsports, engineering, and beyond.