Facebook’s new update allows creators to become monetized in just one week by turning on three simple settings, but what does this mean for the platform's future?
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| Facebook’s new update simplifies monetization for new content creators, allowing them to earn money in 5-7 days by enabling Professional Mode, Creator Tools, and verification. Image: CH |
Tech Desk — December 8, 2025:
Facebook’s latest update is a significant change for content creators, offering a much faster path to monetization. Now, new users can start earning money in as little as a week by enabling just three simple settings: Professional Mode, Creator Tools, and completing basic user verification. Once these steps are completed, the platform's algorithm grants creators auto-reach, which means their posts and videos will be shown to a wider audience, helping them meet monetization criteria in 5-7 days. This is a dramatic shift from the previous, more challenging requirements for monetization.
The timing of this update comes as Facebook is facing heightened competition from other platforms like TikTok, YouTube Shorts, and Instagram Reels, all of which are aggressively courting creators. By lowering the barriers to monetization, Facebook is attempting to reassert itself as the go-to platform for those looking to earn money through social media.
This policy change is particularly beneficial for new creators. Traditionally, users needed to meet certain thresholds—such as follower counts or video view milestones—before qualifying for monetization. Now, Facebook is offering a streamlined process, making it easier for anyone to become a creator and start earning. Experts predict that this will encourage a new wave of content creators, particularly younger users, to view social media as a legitimate income source, especially with the promise of fast monetization.
The impact of this new policy extends beyond newcomers to regular content creators as well. Those who have been uploading content without monetization options can now reach earning potential much faster, which could significantly change the way they approach content creation. For many, this could turn social media into a full-time income stream rather than just a hobby.
However, while the new update opens up faster opportunities for creators, it also raises concerns. The quick route to monetization could lead to an increase in low-quality or spammy content, as creators may be incentivized to churn out posts in order to hit monetization milestones quickly. There’s also the risk that Facebook’s algorithm, which now prioritizes content for all users, may struggle to handle the volume, making it harder for higher-quality posts to stand out. Additionally, with monetization now easier to access, the platform could see a rise in exploitative content or users attempting to game the system for quick profits.
Despite these challenges, Facebook’s update aligns with its broader strategy to attract more creators and cement its place in the highly competitive creator economy. The company hopes to deepen engagement by offering a clear, rapid path to earning money. By doing so, Facebook may strengthen its position as one of the leading platforms for content creators, particularly in the short-form video and social media spaces. However, it will need to carefully manage the quality of content on the platform to ensure that its user experience does not suffer as the monetization floodgates open.
As this new model unfolds, Facebook’s long-term success will depend on its ability to balance creator engagement with the integrity of its content ecosystem. The real challenge will be in maintaining platform quality while encouraging new and existing users to continue creating and monetizing their content.