Singer Beko unveils its nationwide “Solution Card” campaign in Bangladesh, offering festive appliance giveaways and exclusive discounts for Eid-ul-Azha 2025.
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| The “Solution Card” campaign by Singer Beko blends generosity and utility, offering appliance rewards and savings for Eid-ul-Azha shoppers in Bangladesh. Image: Supplied |
DHAKA, Bangladesh — May 6, 2025:
Singer Beko has launched an innovative nationwide campaign titled the “Solution Card,” aimed at easing the financial and emotional preparations for Eid-ul-Azha for families across Bangladesh. This customer-first initiative introduces appliance giveaways, assured rewards, and essential household discounts, reinforcing the brand’s reputation as a caring, solution-driven partner during festive times.
Launched to widespread excitement, the campaign allows customers purchasing select appliances—refrigerators, freezers, TVs, washing machines, or microwave ovens—to receive a scratchable Solution Card. Lucky participants stand a chance to win either a complete set of household appliances or individual essential items such as TVs, grinders, ovens, rechargeable fans, and more. The top prize, known as the “Houseful Appliance Solution,” includes a refrigerator, air conditioner, TV, washing machine, microwave oven, grinder, and rechargeable fan—bringing full-scale convenience to one winner's home.
Beyond the prize offerings, every cardholder is guaranteed additional practical benefits, including discounts on LPG gas bills and curated Eid shopping offers—ensuring meaningful value even for those who don’t secure the big prizes.
Among the first winners was Mst. Jinnatunnas from Rajshahi, who received the grand prize after purchasing a freezer. Her win has already inspired a wave of participation across the country, as more customers flock to Singer Beko showrooms with hopes of sharing in the festive joy.
“This campaign is more than a promotion—it’s a reflection of our empathy, insight, and connection with the people we serve,” said Mr. M H M Fairoz, Managing Director and CEO of Singer Bangladesh Limited. “During Eid-ul-Azha, a time that carries both spiritual and practical importance, we want to support our customers not just with products, but with real solutions.”
The campaign runs until Eid-ul-Azha and is available at all Singer Beko stores nationwide. With its mix of generous rewards and relevant support, the “Solution Card” is setting a new benchmark for customer care during major holidays in Bangladesh.