Jan Lambrechts urges responsible AI use and workforce reform at the World Chambers Congress, advocating global action to future-proof economies.
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| Jan Lambrechts outlines a global roadmap for responsible AI and economic resilience at the World Chambers Congress, backed by a strategic alliance with RGH Global. Image: Jan Lambrechts |
Melbourne, Australia — September 9, 2025:
Jan Lambrechts, Founder and Global Managing Director of Epitome Global, delivered a powerful keynote at the 14th World Chambers Congress in Melbourne, urging business and policy leaders from more than 100 countries to accelerate the adoption of ethical artificial intelligence and invest in workforce reinvention as a means of securing long-term economic resilience.
Addressing over 1,500 attendees, Lambrechts dismissed common fears surrounding AI and employment, stating that the belief AI will eliminate jobs is “100% not true.” He argued instead that the technology is creating new opportunities, with emerging roles such as AI engineers and prompt designers gaining traction. He emphasized that those who embrace AI skills will prosper, while those who resist risk being left behind. AI, he said, should be used not to replace people, but to expand their freedom, creativity, and purpose at work.
Lambrechts stressed that proactive workforce reinvention, including large-scale retraining and reskilling efforts, is vital for economies to remain competitive in an increasingly automated world. He challenged governments and business chambers to move beyond traditional roles and become central actors in workforce intelligence, helping industries navigate technological shifts through data, forecasting, and education.
He also identified several urgent barriers to responsible AI adoption worldwide, including procurement inefficiencies, political inaction, and excessive dependence on foreign platforms, which he said threaten both data sovereignty and national control over labor markets. Lambrechts called on chambers of commerce to act as agents of change, advocating for fast, practical reforms that translate AI advancements into tangible social and economic benefits.
Paul Guerra, Chief Executive of the Victorian Chamber of Commerce and Chair of the Congress, praised Lambrechts’ address, describing it as a crucial blueprint for future-ready institutions navigating global disruption.
In his address, Lambrechts presented a multi-tiered vision for ethical AI adoption and workforce adaptation. He called for accelerated testing of AI solutions through rapid industry partnerships, the creation of sustainable business models based on workforce data and insights, and the formation of agile governmental taskforces capable of aligning policy with the speed of private-sector innovation. As regulations continue to advance across regions such as the European Union and South Korea, he warned that failing to act now could result in widening inequality and economic stagnation.
Lambrechts also announced Epitome Global’s expanded collaboration with RGH Global, a strategic distribution partner with reach across Europe, the Middle East, Asia-Pacific, and the Americas. This partnership aims to scale responsible AI-driven workforce optimization worldwide, ensuring that technology supports, rather than replaces, human capability. RGH Global’s Co-Founder and CEO, Justin Madgwick, described the partnership as a global commitment to deliver AI solutions that are both ethical and purpose-driven.
Together, the two companies are positioning themselves as global leaders in workforce transformation, combining cutting-edge AI technology with a human-centric approach. Their integrated platforms aim to support governments, corporations, and chambers of commerce in addressing labor shortages, improving productivity, and navigating digital disruption with transparency and fairness.
As AI continues to reshape labor markets, Lambrechts’ message from Melbourne resonates as a call to action. He argued that the future belongs to those who embrace innovation while remaining grounded in ethics and inclusivity. In an age defined by automation and uncertainty, his roadmap presents a clear path forward—one where progress is measured not by algorithms alone, but by the empowerment of people.